Privacy Policy
Last updated: 9 September 2026
Sleepy Fox Cards Ltd respects your privacy and is committed to protecting your personal information.
This privacy policy explains what information we collect, why we collect it, how we use it and the rights you have in relation to your personal data.
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Who we are
Sleepy Fox Cards Ltd operates sleepyfoxcards.com, an online Pokémon TCG store based in the United Kingdom.
For questions about this privacy policy or how we use your personal information, contact us at:
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Information we collect
We may collect personal information when you place an order, create an account, contact us, sell or offer items to us, sign up for communications, or otherwise interact with our website.
This may include your name, email address, telephone number, billing and delivery address, order and transaction information, account details, correspondence with us and information you provide when selling or offering products to Sleepy Fox Cards.
We may also collect information about how you use our website, such as pages viewed, products viewed, device and browser information and interactions with the site. Where required, this information is collected only after you have given the appropriate cookie consent.
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How we use your information
We use personal information to process and fulfil orders, take and manage payments, provide customer service, manage customer accounts, handle returns and enquiries, buy products offered to us, prevent fraud and protect our business, maintain our financial and business records, improve our website and understand how customers use it.
Where you have chosen to receive marketing communications, we may also use your information to send you relevant news, products or offers. You can unsubscribe from marketing communications at any time.
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Our lawful bases for using your information
UK data protection law requires us to have a lawful basis for using personal information.
We generally process information because it is necessary to fulfil a contract with you, such as processing an order or purchase; because we have a legal obligation, such as maintaining accounting and transaction records; because it is in our legitimate interests to operate, secure and improve Sleepy Fox Cards; or because you have given consent, including where consent is required for marketing or non-essential tracking technologies.
Where we rely on consent, you can withdraw that consent at any time.
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Payments
Payments are processed securely through the payment method you choose.
Depending on the method selected, payment services may be provided by Wix Payments, PayPal, Klarna, Apple Pay or Google Pay. These providers may process personal and payment information necessary to complete your transaction, prevent fraud and comply with their own legal obligations.
Some payment providers act as independent data controllers and their own privacy policies will also apply.
We may also accept manual payment methods where agreed with the customer.
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Delivery and order fulfilment
Most UK orders are delivered by Royal Mail. For international orders, we may use Royal Mail or another appropriate international courier depending on the destination and service required.
Where necessary, we share information such as your name, delivery address and contact details with the delivery provider responsible for your order. We only provide the information reasonably necessary for them to complete the delivery.
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Wix
Our website and online store are hosted and operated using Wix.
Wix provides services including website hosting, ecommerce functionality, customer accounts, order management and payment-related services. Personal information submitted through our website may therefore be processed using Wix's systems.
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Analytics and advertising
We use Google Analytics 4 to understand how visitors use our website. This helps us understand things such as which pages and products are visited and how people find and interact with the site.
We also use Meta Pixel and Conversions API to measure activity associated with Facebook and Instagram and to understand the effectiveness of our marketing.
Where consent is required, these technologies are used subject to your cookie choices. You can reject non-essential cookies or change your preferences through our cookie consent controls.
Google and Meta may process information in accordance with their own privacy policies.
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Cookies
Our website uses cookies and similar technologies.
Some cookies are strictly necessary for the website to operate, including functions such as security, shopping baskets and checkout. Other cookies may be used for analytics, functionality or marketing.
Where required, non-essential cookies are not used without your consent.
You can accept or reject non-essential cookies and manage your choices using the cookie controls provided on our website.
The ICO requires websites to explain their use of cookies and obtain appropriate consent for cookies that aren't strictly necessary.
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Who we share information with
We do not sell your personal information.
We may share personal information where necessary with companies that help us operate Sleepy Fox Cards, including our website and ecommerce provider, payment providers, delivery providers, analytics and advertising providers, and professional advisers or authorities where required by law.
We only share information where there is an appropriate reason to do so.
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International data transfers
Some of the companies that provide services to us operate internationally and may process information outside the United Kingdom.
Where personal information is transferred internationally, we expect the relevant provider to use appropriate safeguards required by UK data protection law, such as recognised adequacy arrangements or approved contractual safeguards.
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How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, accounting and regulatory obligations.
Order, payment and transaction records may be retained for the period required for accounting and tax purposes.
Marketing information is retained until you unsubscribe, withdraw consent or we determine that it is no longer appropriate to retain it.
Other information, such as customer enquiries and correspondence, is retained only for as long as reasonably necessary for the relevant purpose.
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Your rights
Depending on the circumstances, UK data protection law gives you rights over your personal information. These may include the right to access your information, have inaccurate information corrected, request deletion or restriction of your information, object to certain processing, receive certain information in a portable format and withdraw consent where processing is based on consent.
If you would like to exercise any of these rights, contact us at matt@sleepyfoxcards.com.
You also have the right to complain to the Information Commissioner's Office (ICO) if you are unhappy with how your personal information has been handled.
Information Commissioner's Office
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Security
We take reasonable steps to protect personal information and use established service providers to operate our website, process payments and manage transactions securely.
However, no internet-based service can guarantee absolute security.
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Changes to this policy
We may update this privacy policy from time to time to reflect changes to our website, services, technology or legal obligations.
The latest version will always be published on this page with the date it was last updated.